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Tourism Tasmania Stategic Plan 2010


This year I designed the artwork for the Tourism Tasmania Strategic Plan 2010. I’m always impressed when I work with people with a positive vision for their industry, and Tourism Tasmania really do seem to have an excellent internal culture – so refreshing!

This job also called for some infographic illustrations which I don’t often get a chance to do with regular client work. Infographics are really good way to illustrate the underlying information and statistics in an engaging and interesting manner. I’m particularly happy with the guy holding the 25,670, see how his legs form the digits 11 for 11% there?


Typeface Film Posters

To promote the local screening of the Film Typeface (Proudly presented by AGDA Tasmania), I printed a series of very limited edition letterpress posters. Some were put up in caf├ęs and most of the remainder were given out on the night as a little bonus for the folks coming along.



+ Bonus process shots by the lovely & talented Leonie Oakes!